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UvA Marketing 6012B0420Y - Summary lectures and additional information book
- Summary • 23 pages • 2019
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- $3.32
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Structured overview summary of the lecturers and additional information of the book. There are no guest lecturers in this summary, for the resit that's not part of the study material!
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Marketing Management - Chapter Summaries
- Summary • 35 pages • 2019
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- $8.72
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Marketing Management 3rd Edition (2016) by Kotler, Keller, Brady, Goodman & Hansen. 
Contains detailed notes for chapter 1, 2, 3, 5, 6, 8, 9, 10, 20
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GMM Summary
- Summary • 45 pages • 2017
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- $6.09
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Complete summary for Global Marketing Management (GMM). 

It contains a summary of the chapters required for the exam, as well as important parts of the slides. A few points have also been added from my notes during class.

The summary also include various graphs and models from the book (Global Marketing by Warren J. Keegan).
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MST-24306 Lecture summary
- Summary • 34 pages • 2018
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- $4.43
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Dit is een samenvatting van alle colleges van het vak Marketing and Management (MST-24306). Het bevat de slides, aangevuld met wat er in de colleges is verteld. De samenvatting is geheel in het Engels.
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Marketing Management Summary ALL Lectures Pre-master Business Administration UvA feb 2018 (very detailed)
- Summary • 18 pages • 2019
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Available in package deal
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- $7.21
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This summary contains all the necessary information for the exam that was thought in the lectures and seminars. 
Grade 8,5! 

Part of block 1 for the premaster Business Administration at the UvA
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Super-short summary of the Kotler and Keller book, contains nearly everything and is fast to learn
- Summary • 15 pages • 2018
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- $3.32
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contains nearly everything and is fast to learn, buildup based on titles, terms and explanations in a clear way
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BMO-24306 / MST-24306 Marketing summary of the lectures
- Summary • 95 pages • 2019
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- $7.43
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BMO-24306 / MST-24306 Summary of the lectures of Frans Verhees (marketing part)
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Full lectures typed. Management part. BMO24306
- Class notes • 47 pages • 2021
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- $4.43
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college notes with images of important graphs and tables. There are literal quotes from the teacher.
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Marketing 2018/2019
- Summary • 154 pages • 2019
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Available in package deal
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- $6.66
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Lectures and Chapters from the book => everything you have to know for your examination!

My keyboard was spacing when I made the summary, so there might be some e/i switched, sorry for that! Gave a euro discount for the inconvenience.
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Summary Marketing Management Articles (pre-master)
- Summary • 28 pages • 2018
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- $6.10
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Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case.
The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attributes for cross-national segmentation; Are multichannel customers really more valuable; The impact of different touchpoint on brand consideration; Firm-Created Word-of-Mouth Communication; Drivers of consumer-brand identification; The unhealthy=...
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